University Work — Elise Harlock

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UNIVERSITY WORK

Year 3/ Final Year University Work

Fashion Communications Strategy and Portfolio Module:

Brand Communications Module: Group Project

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The objective for this module was to create a brand proposal for a fitness app as a group. In the group I was part of, we decided to create a female safety-focused fitness app named Ayla that focused on the safety of women whilst out running/ working out. Ayla’s mission is to combat the issue of sexual harassment that women receive whilst out walking or running in public.

Year 2 University Work

I had to create a blog to showcase my knowledge and understanding of different methods of communication brands have used for my Fashion Promotion and Creative Communication Strategy Module. On this project, I achieved a 2:1

I really enjoyed completing this project brief because it allowed me to use my knowledge of theory and put it into practice by evaluating the communications of actual brands that I love.